Abigail Pogson (CEO, Barbican Centre) and brand voice expert Bethany Joy on how branding can transform an organisation's staff, identity and commercial performance.
Abigail Pogson (CEO, Barbican Centre and formerly Chief Executive at The Glasshouse International Centre for Music) invited brand voice strategist Bethany Joy to work with her on a branding process at The Glasshouse. In this episode, hear the story of the transformative effect that process had, with huge positive progress on every part of operations, including internal culture, funding application outcomes and commercial performance.
Topics discussed include...
- Why it is wrong to dismiss branding as "just Marketing"
- How a properly distilled and communicated brand can give staff the confidence to do their jobs better
- Why a sign in a car park came to sum up the power of the branding process at The Glasshouse
- What a branding process consists of and how long it takes
You can find a case study on brand voice work Abigail and Bethany worked on at The Glasshouse by clicking here.
You can find out more about Bethany Joy and her work by clicking here.