Should major weather apps display forecasts differently to avoid misinterpretation and give cultural attractions more chance of attracting visitors?
How much does the weather really impact cultural attractions, and how much of that is down to perception?
In this episode of The Arts & Culture Podcast, host Tom Dawson explores the growing influence of weather on visitor behaviour, and the increasing role that weather apps play in shaping decision-making across the cultural sector.
Tom is joined by:
Rob Comley, Policy and Advocacy Manager at Chester Zoo
Rebecca Foy, Director of Public Engagement at Bletchley Park
Olly Reed, Marketing Director at Navigate.
Together, they discuss the campaign calling for changes in how forecasts are presented.
A must-listen for anyone navigating performance, audience behaviour, and commercial strategy in today’s cultural landscape.
Find out more about the campaign on Chester Zoo's website here