In a beautiful, but remote, ultra-seasonal setting such as Cornwall, what does excellence look like in terms of commercials, visitor experience and strategy for cultural venues?
With the school summer holidays just weeks away, parts of the country where visitor numbers are massively seasonal are preparing themselves for the most important time of their commercial year. Cornwall is remote and experiences vast seasonality in visitor numbers... yet it has a vibrant cultural enterprise scene and boasts some of the UK's most iconic attractions.
Two Cornwall experts join host Tom Dawson to reveal lessons, insights and inspiration that will be useful to anyone involved in the operation, marketing and financial health of cultural venues readying themselves for the summer season.
Guests:
Zoë Curnow - formerly Executive Director Minack Theatre, now Head of Operations, St Michael's Mount
Julia Twomlow - Creative Director and CEO, PK Porthcurno