How commercially aligned programming can increase overall financial resilience. An expert panel discusses.
Bringing together data and insights from more than 260 cultural and heritage sites, A Seat at the Table: Embedding Commercial Thinking in the Cultural Sector is a new report from the Association for Cultural Enterprises looking at the factors driving financial resilience across the sector.
A crucial insight within the report is that having commercial teams involved in programming decisions increases financial resilience.
In this episode, host Tom stress tests this insight with an expert panel of guests from venues and organisations around the UK. What have been their experiences of getting Commercial and Programming to work closer together? What are the challenges and opportunities?
Expert panel:
Holly T Burrows - Commercial Manager at The Cartoon Museum
Sara Ley - Head of Trading at Baltic Centre for Contemporary Art
Claire Lane - Director of Commercial at The Ashmolean Museum