An expert panel discuss findings that cultural institutions involving commercial teams at the highest levels display more financial resilience
Bringing together data and insights from more than 260 sites, A Seat at the Table: Embedding Commercial Thinking in the Cultural Sector is a new report - from the Association for Cultural Enterprises - looking at the factors driving financial resilience across the sector. It has generated a very positive response. This episode builds on the themes of the report. Host Tom gathers an expert panel to further explore how more involvement from commercial teams can improve performance within the cultural sector.
Expert panel:
Emma Gossage - Interim Enterprise Manager, Liverpool Cathedral
Caroline Reid - Director of Commercial Enterprises, National Trust for Scotland.
Jon Young - Audience Research Director, Decision House